The Philippine film industry is buzzing with excitement as Hello, Love, Again, the much-anticipated sequel to the 2019 blockbuster Hello, Love, Goodbye, graces cinemas. Directed by Cathy Garcia-Sampana, the romantic drama reunites Kathryn Bernardo and Alden Richards in their iconic roles as Joy Marie Fabregas and Ethan del Rosario. With a compelling storyline, star-studded cast, and a strong international appeal, this film is set to redefine the landscape of Filipino cinema.
A Love Story Rekindled
Hello, Love, Again follows the continuing journey of Joy and Ethan, two Overseas Filipino Workers (OFWs) navigating life and love in a foreign land. The story picks up after their bittersweet romance in Hong Kong, now set against the breathtaking landscapes of snowy Canada. Joy, who has transitioned from being a domestic helper to a nurse, and Ethan, who previously worked as a bartender, are reunited by fate as they face the challenges of building a life together in a new country.
The screenplay, crafted by Carmi G. Raymundo and Crystal Hazel San Miguel, delves into themes of resilience, identity, and the sacrifices OFWs make for their families. The film’s narrative is enriched by the creative input of Olivia M. Lamasan, promising an emotionally charged and relatable experience for its audience.
Stellar Cast
The movie boasts a powerhouse ensemble of talented actors who breathe life into the story:
- Kathryn Bernardo as Joy Marie Fabregas, a nurse determined to carve a better future in Canada.
- Alden Richards as Ethan del Rosario, whose charm and unwavering love for Joy remain central to the plot.
- Joross Gamboa returns as Jhim Gabriel, providing a touch of humor and wisdom.
- Valerie Concepcion as Jambi and Jennica Garcia as Baby add layers of complexity to the narrative.
- Supporting roles by Ruby Rodriguez, Jobert Austria, and Maymay Entrata further deepen the emotional connections among the characters.
Additionally, international actors such as Kevin Kreider and Wendy Froberg enrich the multicultural backdrop of the film, reflecting the diverse realities of OFWs in Canada.
A Collaboration for the Books
The production marks a historic partnership between two entertainment giants, Star Cinema and GMA Pictures. This collaboration underscores a new era of unity within the Philippine entertainment industry. The project was first announced on May 19, 2024, during a joint press conference by ABS-CBN and GMA executives, signaling the start of a groundbreaking partnership.
Director Cathy Garcia-Sampana took the helm, bringing her expertise and fresh vision to the sequel. Principal photography began in Calgary, Alberta, on July 26, 2024, with select scenes shot in Hong Kong, bridging the narrative between the two films.
Buzz-Worthy Promotions
The promotional campaign for Hello, Love, Again has been nothing short of extraordinary.
- Teaser Release: The first teaser, unveiled on September 25, 2024, featured Joy gazing at the snow-covered mountains of Canada. Within six hours, the teaser amassed over 10 million views, setting the stage for the film’s success.
- Hello Again Tour: A series of mall shows, beginning with Ayala Malls Solenad in Laguna on October 5, 2024, heightened anticipation. The official poster, revealed at the event, captured the romantic essence of the film.
- Trailer Frenzy: The official trailer, released during a mall show at Vista Malls Taguig on October 8, 2024, garnered over 11 million views in just 14 hours, making it a viral sensation.
A Cinematic Milestone
Hello, Love, Again made its grand debut on November 13, 2024, across 656 cinemas in the Philippines—the widest release for a Filipino film to date. Midnight screenings were held nationwide, attracting throngs of fans eager to witness the continuation of Joy and Ethan’s love story.
The film’s red-carpet premiere, held a day earlier at SM Megamall, was a star-studded affair. Lead stars Kathryn Bernardo and Alden Richards graced the event alongside the film’s cast, crew, and prominent figures from ABS-CBN and GMA. The event highlighted the unity and camaraderie of the two networks, further solidifying the film’s cultural significance.
Expanding Horizons
Following its successful Philippine release, Hello, Love, Again is set to conquer international audiences. Star Cinema has confirmed the film’s screening in over 1,000 cinemas worldwide—a first for any Filipino film. This global release not only showcases the exceptional talent of Filipino filmmakers but also celebrates the universal appeal of its story.
By weaving together heartfelt performances, a gripping narrative, and a spectacular setting, Hello, Love, Again is poised to capture hearts and spark conversations about love, resilience, and the shared dreams of OFWs around the world.
