Facebook is populated by millions of people around the world. Every single one of those people might want to buy what you’re offering, but they won’t know you exist until you start marketing to them. Use the steps in this article to get your Facebook marketing campaign started on the right foot.
Ask your viewers on a regular basis what they are looking for from you. Pay attention to what people are posting on your page. Other businesses that are successful have gained great marketing ideas from their audience. Your fans are your customers, so always listen to them.
If you’re having trouble gaining followers, you can offer sweepstakes in return for their “Like”. Just place the sweepstakes in a tab on your company’s page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.
Try making a group versus a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. You can use both of these options to keep your customers informed about and involved in your business.
If you use Facebook Offers, you will be able to promote whatever contest or freebie you’re giving to people through your website. Create the offer, and then make sure to post it on the wall. If you have an offer that’s great, you may want to promote it to people that aren’t fans as well.
Select your updates carefully. Your followers will become disinterested if you aren’t sharing content that they can use. Educate your customers with enlightening posts. Access Facebook Insights to pinpoint which updates have been most successful, and then you can use similar content.
Remember to respect your follower’s privacy when using Facebook to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged.
Like your customers back, Facebook is often a reciprocal community. You like someone, they notice you, and then they like you back. Don’t just wait for someone to discover you. Look for your target audience and take the first step in liking them. That’ll get you the introduction that you need.
Try turning your Facebook fan activity into advertising for your business page. You can use Facebook Sponsored Stories in the Facebook self-serve ad tool to do this. It basically turns the fans’ activities into ads. It lets you promote your business via displaying positive updates from the fans that mention your business or promoting news feed stories about fans that “Like” your page.
Create a posting system for your day. Consistent posting is probably the biggest thing that you can do for your Facebook marketing, but if you don’t have a plan, it’s easy to forget to do it! Add this posting to your daily to-do list, and never go a day without doing it.
If you are going to share links with your customers on Facebook, make sure that they are accompanied by some type of text. This will be looked at more positively than you randomly posting link after link. Posting text will also encourage users to comment, which is a great way to start a discussion.
Take advantage of the feature on Facebook that allows you to schedule your posts. It is important that you regularly update to keep up interest in your company. However, you might not have time to sit down each day and write a post. That is where scheduling comes in handy. You can take an hour or two one day to knock out a bunch of posts and then schedule them throughout the upcoming week.
Get your fans involved, particularly if you have a new product. Ask them to help you name it or to come up with an advertising slogan. When they feel invested in the process, they are much more likely to buy it and encourage others to do so as well.
Keep your status updates interesting. You want the status to interest people enough to check out your page and become a fan. If you post dull status updates, people may overlook them or even delete your account from their page. Try using questions to pique the interest of the readers.
It is much easier for you to lose followers than it is for you to gain them, so keep this in mind when you are marketing. Avoid doing anything people may find offensive. Once they are gone, it is pretty much a good bet that they will not be doing any more business with you in the future.
While you should try your best to communicate with users, do not post a steady stream of content that has no value. This will make people get the impression that you have nothing to offer. If you have nothing valuable to share at the moment, you should not post again until you do.
Now that you have all of this great advice at your fingertips, you have to put it to use. Take each tip one at a time and see how it can fit into your current Facebook marketing strategy. You may find that you are better able to visualize what is necessary to reach success.
